Lose Weight App
by Gilrap Health
Dominating highly competitive health and fitness keywords to drive massive organic growth.
Client
Gilrap Health
250k+
Global Downloads
250k+
Global Downloads
Top 10
Fitness Category
+400%
In-App Purchases
info Project Overview
The Health & Fitness category is notoriously brutal. Gilrap Health needed their Lose Weight app to capture a share of the massive daily search volume for fitness apps.
warning The Challenge
Keywords like "lose weight" or "fitness app" are incredibly hard to rank for. We needed a precise strategy to capture long-tail traffic and gradually build authority.
lightbulb Our Strategy
We implemented a multi-tiered ASO strategy, initially targeting long-tail, language-specific keyword variations. As authority grew, we optimized for broader terms and ran aggressive retention campaigns.
task_alt The Result
The app successfully breached the Top 10 in multiple regions, crossing 250,000 downloads and drastically increasing in-app monetization.
"Working with Sagar and his team was a game-changer for Gilrap Health. The level of detail, the strategy, and the immediate results we saw completely transformed our digital presence. Highly recommended."
Marketing Director
Gilrap Health
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